Lucid Motors · 2023
Lucid Motors Digital
End-to-end digital product design for the configurator and ownership experience of a next-generation EV brand.
Role
Senior Product Designer
Team
UX, Visual Design, Engineering
Year
2023
Tags
Product DesignAutomotiveE-commerceWeb
Goals
Configuration UX
Design an end-to-end EV configuration experience that makes building a custom Lucid intuitive and desirable.
Premium Digital Feel
Translate the Lucid brand (precision-engineered, luxury) into a digital experience worthy of the hardware.
Conversion Path
Optimize the ownership and checkout flow to reduce friction and increase purchase intent across the funnel.
