AuditBoard · 2024
Global DOOH Campaign
Taking a B2B enterprise platform into the physical world. A coordinated out-of-home campaign across 12 international markets.
Role
Lead Designer
Team
Brand Strategy, Motion, Media Planning
Year
2024
Tags
The Challenge
Making enterprise software impossible to ignore.
AuditBoard needed to show up in the physical world in a way that matched their scale. The task was to design a campaign that could stretch across 40+ placements, from Times Square to Singapore, without losing visual coherence.
Goals
Global Scale
Stretch a single campaign system across 40+ placements in 12 international markets without losing visual coherence.
Modular System
Build a motion-first asset system where typography, timing, and color could flex across every format and placement size.
Brand Visibility
Drive AuditBoard awareness in high-traffic enterprise corridors, event spaces, and urban centers worldwide.
The Concept
Designing for the physical world.
Before a single asset went to production, the campaign was pressure-tested in context. These mockups explore how the visual system would hold up across real environments — from airport corridors to urban billboards.
The Execution
Taking it live.
With the concept validated, assets were produced and deployed across 40+ placements in 12 markets. More coming soon.
