Optro (formerly AuditBoard) · 2024
Brand Asset Production
Helping Optro (formerly AuditBoard) roll out their new identity across digital ads, ebooks, GIFs, and marketing collateral.
Role
Lead Designer
Team
Brand, Marketing
Year
2024
Tags
The Challenge
A new name. A new look. Everything to rebuild.
When AuditBoard rebranded to Optro, every piece of marketing material needed to follow. From ebooks and one-pagers to animated ads and social GIFs: the job was to bring the new identity to life across every customer touchpoint.
Goals
Identity Transition
Migrate every marketing touchpoint to the new Optro identity without disrupting active campaigns in market.
High-Volume Output
Deliver ebooks, GIFs, and digital ads at pace, maintaining visual quality across dozens of simultaneous deliverables.
Brand Consistency
Establish a unified look and feel across all content formats as the new brand was introduced to customers.
