Virta Health · 2024
Virta Health Platform
Designing a patient-facing digital health experience that helps people reverse Type 2 diabetes through nutrition.
Role
Sr. Designer
Team
Design, Product & Growth
Year
2024
Tags
Goals
Brand Identity
Lock in the type, color, motifs, and illustration direction to define Virta's new visual identity.
Web Presence
Redesign the full website end to end, translating the new brand into a polished and consistent digital experience.
Social Content
Design content across multiple verticals to reach prospective patients, current members, and everyone in between.
Rebrand
A new visual identity from the ground up.
I joined Virta straight into a rebrand. I helped lock in the type, colors, motifs, and illustration direction, then took that foundation into a full website redesign from end to end. On the product side, I contributed to the design system, building out components that kept the experience consistent across the platform.
Social Content
Bringing the brand to life on social.
My role stretched beyond the site. I produced social content across multiple verticals, from acquisition promos and patient success stories to motivational quotes and keto-friendly recipes.
