AuditBoard · 2025
Global DOOH Campaign
From proof of concept to live placements: designing a multi-format DOOH campaign for AuditBoard across digital billboards, airport corridors, and geo-targeted displays.
Role
Lead Designer
Team
Brand Strategy, Motion, Media Planning
Year
2025
Tags
Goals
Multi-Format Production
Design and adapt a single campaign system across dozens of ad formats and viewport sizes without losing visual consistency.
High-Impact Visibility
Place AuditBoard in front of enterprise decision-makers in the environments they already move through: airports, city centers, and high-traffic corridors.
Geo-Targeted Reach
Support precision media buys by delivering creative that worked across both broad placements and geo-targeted displays in specific markets.
The Challenge
Making enterprise software impossible to ignore.
AuditBoard came in with the creative direction and a media plan covering serious ground: digital billboards, LED truck displays, airport terminals, and geo-targeted screens in high-traffic business districts. The job was translating that into production-ready assets across every format, keeping the campaign cohesive from a 14-foot billboard down to a narrow airport column.
UK Market
Taking the campaign across the pond.
The campaign extended to the UK via StackAdapt. Same creative system, adapted for local formats and environments to keep it consistent across a new market.
