Optro (formerly AuditBoard) · 2026
Brand Asset Production
Helping Optro (formerly AuditBoard) roll out their new identity across digital ads, ebooks, GIFs, and marketing collateral.
Role
Lead Designer
Team
Brand, Marketing
Year
2026
Tags
Goals
Identity Transition
Migrate every marketing touchpoint to the new Optro identity without disrupting active campaigns in market.
High-Volume Output
Deliver ebooks, GIFs, and digital ads at pace, maintaining visual quality across dozens of simultaneous deliverables.
Brand Consistency
Establish a unified look and feel across all content formats as the new brand was introduced to customers.
Design System
Setting the foundation for a consistent rebrand.
Alongside asset production, I worked closely with Optro's internal design team to help establish their design system for the new identity. That meant building out proper logo lock files, setting up component variables and variants in Figma, and ensuring every touchpoint had a clean, reusable foundation to build from. The goal was consistency across the board, not just in the hero moments.
Social Identity
Bringing the new brand to life across social.
With the identity locked in, the work shifted to expression. Using Optro's new brand direction and guidelines, I developed social banners and LinkedIn newsletter covers that translated the rebrand into formats people actually see. Each piece was built out as concepts first, then refined to finals that felt distinctly Optro across every placement.
Social Banners
Newsletter Covers
Promotional Social
RSAC Conference
Getting people to stop and play.
Social ads promoting Optro's presence at the RSAC Conference in San Francisco. The campaign aimed to drive awareness, grow their following, and get people excited to stop by and compete in an interactive game for a prize.
Content Production
Rebranding 50+ ebooks and building the next wave.
The scope extended to Optro's entire content library — rebranding existing ebooks and building net-new assets for resources they were actively launching. Each ebook came with a full ad set of around 45 formats including GIFs, adding up to 700+ individual ads across the engagement.
Ebooks & Ad Sets
My Role
Spread across production, social, and system.
My work spanned a few areas: leading production on a handful of ebook and ad set builds, owning the social suite from newsletters and banners to the RSAC campaign, and collaborating closely with Optro's internal team to help lock down key design system components.
