Takeya · 2023
Takeya
Branding and website design for Takeya, a premium hydration brand built around clean design and everyday performance.
Role
Sr. Designer
Team
Brand, Web
Year
2023
Tags
Goals
Brand Refresh
Infuse an active lifestyle into Takeya's visual presence — sun, coast, and movement baked into every moment.
Born in Japan
Honor the product's Japanese craftsmanship roots while bringing it fully to life in a California context.
Web Presence
Design modules and hero moments for a refreshed site that landed in the final live build.
The Brief
Born in Japan. Raised in California.
I joined as one of three Sr. Designers helping refresh Takeya's website and brand presence. My direction was to infuse an active lifestyle with hints of the Cali coast. The Born in Japan, Raised in California concept was my approach, and a few of my modules and moments made it to the live site.
