Dash Fitness · 2022
Dash Fitness App
A fitness app built to bring challenges and gamification to the fitness space, spanning a consumer mobile app and admin portal backend.
Role
Designer
Team
Design, Product, Engineering
Year
2022
Tags
Goals
Gamification
Design a challenge system that made fitness feel competitive and rewarding, keeping users coming back.
Dual Platform
Touch both the consumer mobile app and the admin portal backend, keeping the experience cohesive across both.
Social Reach
Extend the brand into social promotions to drive awareness and pull new users into the ecosystem.
The App
Challenges and gamification for the fitness space.
Dash was a fitness app born to bring challenges and gamification to working out. I worked as a designer on the product, touching the mobile app experience, the admin portal backend, and social promotions.
Admin Portal
The engine behind the experience.
Beyond the consumer app, I designed the admin portal backend — the tool coaches and administrators used to manage challenges, users, and content.
